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5-6 Co-ordinated approach to marketing and communications

Page history last edited by Peter Chatterton 13 years, 2 months ago
Area of focus  5 Partnership engagement 
Criterion 5-6 Co-ordinated approach to marketing and communications 
Main statement Cross-institutional and cross-provider approaches to co-ordinating marketing and communications to employers and sector bodies are in place. 
Self assessment guidelines
  • Marketing and promotion of learning programmes, qualifications, pathways, progression etc.
  • Joint marketing and promition between HE/FE providers. 
  • Co-ordination of information and communiations with employers across the institution.
  • Use of appropriate technologies to aid co-ordinated communications e.g. CRM systems.   
Evidence to look for  
Further info and examples  

 

 

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