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1-5 External marketing and communications
Page history
last edited
by Peter Chatterton 13 years, 3 months ago
Area of focus |
1 Institutional readiness |
Criterion |
1-5 Marketing and communications |
Main statement
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What mechanisms are in place to market WBL courses/programmes and are there communications mechanisms to engage external stakeholders and to staff involved in WBL?
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Self assessment guidelines
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- An Institutional WBL Marketing Strategy is in place and provides a framework within which annual Institutional School/Faculty marketing plans are developed and monitored.
- Alumni are identified as a potential market segment for development
- An effective internal communications mechanism is in place to support communications and updating for all staff. Internal stakeholders?1.3 ? CoP
- Communications between all stakeholders supports reflective practice and continuous improvement.
- Communications with external stakeholders is supported and co-ordinated to ensure a balance between consistent thoughtful messages and local autonomy.
- Course information advertising standards (XCRI-CAP) are used to collate course information and to produce marketing materials.
Course information in written in an appropriate language for employers and employees to understand.
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Evidence to look for
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- Marketing strategy and institutional/local marketing plans exist.
- Some central Marketing activity targets employers directly and any local marketing initiatives are coherently co-ordinated with institutional WBL marketing
- Good quality information and resources are publically available to help employers and learners to understand how WBL provision differs from more familiar course-based provision .
- Standards of customer service eg.enquiry response times have been identified and performance is monitored.
- There is a central database of WBL learning courses for marketing
- The information is held in a standardised format (XCRI-CAP)
- Faculties and central marketing teams work together
- There is one or more dedicated website/portal aimed at engaging employers.
- There is a link on the main web page that leads to “useful” information for employers and employees.
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Further info and examples
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1-5 External marketing and communications
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